Guy Kawasaki: Make Meaning In Your Company

Updated: February 19, 2012

I’d like to share with you today an excerpt video from a talk given Guy Kawasaki to the Stanford Technology Ventures Program in Stanford University.

In case you don’t know who Guy Kawasaki is, well he is one of the founders and Managing Director of Garage Technology Ventures, a seed-stage and early-stage venture capital fund.

But prior to helping extraordinary entrepreneurs build their own companies, he used to work as an Apple Fellow at Apple Computer, Inc. A noted speaker and founder of various personal computer companies, Guy is often credited as one of the individuals responsible for making Macintosh computers a success.

In this lecture, he talks about the real essence of entrepreneurship, which is basically about making meaning. As most of us dream of starting our own business, it is important that we acquire the proper mindset of an entrepreneur. And this includes having the right reasons for starting a company.

To quote a small part of this video, he says that:

if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money

Interesting right? Let’s now watch this video which is just a little under 3 minutes and you’ll learn the three ways that we, as entrepreneurs, can make meaning.

If you want to watch the full video of this talk, you can go to the Stanford University’s Entrepreneurship Corner website.

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